As the UX/UI design lead on the Article team, I worked closely with the Givingli director of product and the engineering from conception to launch of  Givingli's desktop app in Q1 2022.

We started with scoping out core features of the product into design sprints that could then be implemented and tested by the engineering team.

After shipping the MVP, we also helped the team rethink their card scheduling feature for users who used their product at scale, and designed a whole new landing page for gift recipients to help boost sign ups.
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A critical focus across the entire project was ensuring the web version of the product remained familiar to existing users, and maintaining the ease of use nature people valued most. We found every opportunity to incorporate the brand’s playful design language into the system that would be scalable for future iterations of the product and work within their brand ecosystem.