I collaborated closely with the Director of Product to define key flows for the app’s core functionalities during design sprints. We helped Givingli ship their MVP in Q1 2022. In addition to designing the primary user flows for the engineering team to implement and launch, we shipped a new card scheduling feature and an improved landing page that recipients would see after they receive their card from their email.
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A critical focus across the entire project was ensuring the web version of the product remained familiar to existing users, and maintaining the ease of use people valued most. At the same time, we identified opportunities to incorporate the brand’s playful design language into the system, and preserve its distinctive personality that would be scalable for future iterations of the product.