Phy

Redesigning the Phy IOS App and therapist  web app from the ground up.

Roles

Product Design
UX/UI Design
Research
Animation

Year

2024-2025

Team

1 Lead Designer
1 Product Manager
1 Co-founder

Overview

I led the redesign of both the patient and physiotherapist-facing Phy Health apps, transforming how body data is captured, and interpreted through Phy's AI-powered insights and making body data more accessible to everyone.

Role and Impact

Phy’s fragmented interfaces and inconsistencies made it challenging for both patients and clinicians to use their product with ease and act on complex body-scanning data. The product also lacked a unified system that could scale and accommodate new AI-driven features.

We created a cohesive design system for all platforms, made the iOS app a much more engaging and bridged the gap between patients and physiotherapists. We turned an unscalable MVP into a clinically trusted tool for real people who wanted to get back to their best.